Maintaining a good attitude helps improve one's personal and professional life, as described in this essay by Jane R. Elgass, (originally published in the University Record, 5/8/00). Site maintained by the University of Michigan.

This online study sheet examines consumer behavior topics such as motives and motivation, information processing, attitude change strategies, and learning (cognitive versus behaviorist approaches). Site managed by Brooklyn College.

Take an interactive survey of attitudes. Site maintained by Julie Phelan, Rutgers University.

This pages explores altruistic attitudes and behaviors, examining why people chose to help others. Site maintained by the Religion Newswriters Foundation.

Copyright © 1999 - 2009 by Pearson Custom Publishing. All rights reserved. This copyright material may not be published, broadcast or redistributed in any manner.