The need to communicate and reinforce benefits is the focus of this site. Site maintained by the University of Delaware.

Handout on product positioning is maintained by Western Illinois University.

Chapter notes on market/product positioning are maintained by Alex Brown, University of Delaware.

Article reviews the ideas set forth in the book "Positioning: The Battle for Your Mind" by Al Ries and Jack Trout. Site maintained by the Internet Center for Management and Business Administration, Inc.

The University of Arizona provides this article on product positioning.

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