Marketing Questionnaire/Book
Information Form |
This information will be used for the promotion of
your title. Please answer all questions as completely
as possible — the more information you give us,
the more accurate and effective the marketing effort.
If you have any questions, please email Pearson Custom
Publishing (pcp@pearsoncustom.com) or call the Marketing Department (800-428-4466). |
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| Title: |
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| Department: |
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| School: |
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| Address: |
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| Zip Code: |
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Other Author(s) in order/School Affiliation:
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| Book Title: |
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| ISBN: |
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OVERALL DESCRIPTION OF
BOOK/QUICK SYNOPSIS
These questions will help in writing descriptive
copy and targeting the appropriate audience for
your book.
Description of the market for your book, i.e.: Where
does your book fit in? What needs does it fill?
What are the major issues in this discipline area?
What changes, if any, are shaping the future of
the field? How does your book address those changes?
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Please give a "thumbnail"
description of your book (approx. 200-250 words):
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List appropriate courses
and levels:
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How does it compare to other
books in the field?
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What is the basic approach/philosophy
behind the book?
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What are the strengths of
the book?
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List the important features
and the corresponding benefits:
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If this is an edited work,
please list some key sources used (doesn't have
to be complete):
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Please list interested peers,
trade organizations and publications, conferences
and attendees, etc. and other resources we can use
to gain exposure and secure wider adoptions for
your book:
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Other marketing suggestions/comments:
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AUTHOR INFORMATION
Please list degrees held, from where, when degree was awarded, and in what discipline:
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Professional affiliations-memberships,
offices held, special awards, other books published:
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Vitae, short biographical
statement:
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Other pertinent information:
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