When most students think of “principles of economics” textbooks, they think, “long, boring, and expensive.” Economic Principles: Seven Ideas for Thinking... About Almost Anything is designed to be none of those things. Instead, the book is relatively short, and focuses on the essential ideas in microeconomics; it is not encyclopedic, and doesn't read like an encyclopedia.
Appropriate for a Principles of Microeconomics course, the book’s main emphasis is on explaining economic behavior, rather than crunching numbers. It is full of interesting real-life examples, applications, and humorous stories—and no mention of “widgets”! There are several end-of-chapter appendices to for those who want to better understand the mathematical models; however, the entire book can be read and understood without them.
The overriding emphasis of Economic Principles is on explanation. Repetitive curve shifting and theoretical policy discussions are not to be found, as the most important aspect of a principles course is to teach students how to think like an economist, and this begins with explaining behavior. Economic Principles will engage students in this way, without overburdening their wallets or their backpacks.
Additional features include:
- The text is divided into three main sections: “Exchange and Production,” “Extensions of the Neoclassical Model,” and “Organization of Markets and Institutions.”
- Many visual elements; important ideas are boxed, and there are many graphs and tables.
- Questions at the end of each chapter are a rich source of learning. Chapter review questions (with answers) are suited to individual review, and each chapter also has a larger set of more difficult problems, suitable for group work.
- An entire chapter is devoted to transaction cost economics, in the belief that the principles of economics apply not only to the volume and terms of trade, but also to how that trade is organized.
This custom solution is appropriate for the following course(s):
Douglas Allen is the Burnaby Mountain Professor of economics at Simon Fraser University in Burnaby, B.C., where he earned his undergraduate degree. He has a PhD in economics from the University of Washington, and is the author of four books and numerous articles.